Guides
Long guides with the arithmetic shown, for tour and activity businesses that do the numbers, the marketing and the website themselves.
Each one is built the same way: a plain definition at the top, a numbered method you can follow in a spreadsheet, one worked example with every number marked illustrative, the common mistakes, and straight answers to the questions people ask. At the end: what minhOS does today, and what is next.
All guides
How to price a tour
A method that starts from your costs: what one departure costs you, the break-even in seats, the price at the occupancy you really sell, and what to do about the marketplace price.
How to calculate tour profit
The money you actually received, your direct costs and your overhead, and how to find the popular tour that is quietly losing money.
How to forecast seasonal revenue
A month-by-month model for a five-month season: departures, seats, price, costs, and the cash line that tells you whether the year gets you through May.
How to reduce marketplace dependency
Keep your marketplaces and rebalance: the moves that bring the second booking home to your own site, and what a bigger direct share is worth to you.
A marketing plan for a tour operator
One page, two hours a week: who you are for, where they look, what you publish, what you spend, and how you know which of it brought a booking.